luca launches loyalty points system for gastronomy

luca has begun rolling out another function for the catering industry. The new luca Points loyalty point system has been available since December 1. After prior registration, the luca points are automatically credited to visitors each time the bill is paid in the luca app and can therefore be offset against the new invoice amount the next time they visit all participating locations. This allows restaurateurs to create an additional incentive for their guests to visit restaurants even in difficult economic times.

The new feature is the next major milestone on the way to an all-rounder app for the catering industry. QR code payment, the first function since Luca's realignment, was introduced last summer. In the first few weeks alone, over 3,000 restaurants had already registered for the application. The introduction took place in close cooperation with restaurateurs from Berlin, whose feedback decisively shaped the development of the system.

Luca users can also look forward to new features in the new year. The development team is currently working on features for table reservation and customer care and retention. The app has also already received a new design that makes all new features easily accessible and clearly visible.

“With Luca, we've always looked for and found ways to help the catering industry with digital tools. With this new feature, we are giving restaurateurs a tool for the first time with which they can reward regular customers for their loyalty,” says Patrick Hennig, CEO and founder of luca. “For restaurateurs, the consistent use of digital functions from a single source is a real game changer. ”

With its offering, luca builds on great trust in the catering industry: Even during the initial phase of the pandemic, luca digitized contact tracing at more than 450,000 businesses in a very short time and helped abolish the paperwork. luca Pay was presented as the first feature after the end of contact tracing earlier in 2022. It helps to significantly simplify the payment process in restaurants, bars and cafés so that restaurateurs have more time to take care of their guests and guests have more time for what really counts: time with their friends and family.

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