Guntram Friede becomes head of marketing at luca

Guntram Friede strengthens luca's management team as the new Chief Marketing Officer (CMO). Friede was most recently Head of Marketing at Salesforce subsidiary MuleSoft and has many years of experience in building marketing teams and implementing marketing strategies and campaigns in the area of Software as a Service (SaaS). In his new role, he will actively support the rollout of the new LUCA functions — such as “luca Pay” — in the catering and event industry.

Patrick Hennig, CEO of luca, says: “We are proud and delighted that Guntram, an experienced expert with extensive marketing expertise in the tech sector, is coming on board. In the coming months, we will gradually introduce our new features for digitizing the customer journey in restaurants and, with Guntram's help, further increase Luca's reputation as a secure and efficient digital solution for gastronomy and culture. ”

Guntram Friede says: “I am really looking forward to accompanying the realignment of the product and repositioning luca as a strong brand in the European market. ”

Guntram Friede has a Master's degree in Corporate Strategy & Governance from Nottingham University Business School. Before joining luca, he worked for Salesforce for ten years in various positions, including Head of Marketing in Switzerland and Head of Marketing EMEA at subsidiary MuleSoft. He previously worked as a business development manager for AVL, the world's largest independent automotive development, simulation and testing company.

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